- In an NAB study, color ads outsold the same ads in black and white by 43%
- One out of Five Americans moves each year. That means there is a steady flow of people moving up and down the interstates
- It's a fact: Over any given period, a company that advertises below the industry average has sales below the industry average!
- When money is tight, consumers are careful how they spend their hard-earned dollars. Information, the kind of information found in OIG, will help them decide what, when, and where to stay.
- Advertising is part of your sales force. Your ads help pre-sell the customer and close the sale faster.
- 67% of Newspaper readers list coupons as their most important/favorite section of the Newspaper. 63% report using coupons to price-comparison shop.
- Frequency builds awareness, awareness builds familiarity, and familiarity builds trust. Conventional wisdom says that... Your audience needs to be exposed to your ad 2.5 times to build awareness. Just like dieting, advertising gets the best results over time. Each ad builds a prior brand recognition.
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